Rusta’s business is divided into three segments: Sweden, Norway and Other markets, where the Sweden segment includes sales in physical stores in Sweden, the Norway segment includes sales in physical stores in Norway and the Other markets segment includes sales in physical stores in Finland and Germany as well as online sales through Rusta Online.
Today, Rusta has more than 220 stores in Sweden, Norway, Finland and Germany, complemented by Rusta Online available in Sweden and Finland.
Sweden
Rusta’s largest segment based on net sales and number of stores. In financial year 2024/2025, Sweden accounted for approximately 58 per cent of Rusta’s net sales, across 120 stores.
Norway
Rusta’s second largest segment based on net sales and number of stores. In financial year 2024/2025, Norway accounted for approximately 21 per cent of Rusta’s net sales, across 53 stores.
Other markets
Rusta’s third segment, Other markets, comprises Finland and Germany as well as online sales through Rusta Online, currently available in Sweden and Finland. In financial year 2024/2025, Other markets together accounted for approximately 21 per cent of Rusta’s net sales, across 42 stores in Finland, 10 stores in Germany and Rusta Online.