Rusta’s business is divided into three segments: Sweden, Norway and Other markets, where the Sweden segment includes sales in physical stores in Sweden, the Norway segment includes sales in physical stores in Norway and the Other markets segment includes sales in physical stores in Finland and Germany as well as online sales through Rusta Online.
Today, Rusta has more than 200 stores in Sweden, Norway, Finland and Germany, complemented by Rusta Online available in Sweden and Finland.
Sweden
Rusta’s largest segment based on net sales and number of stores. In financial year 2022/2023, Sweden accounted for 59 per cent of Rusta’s net sales, across 109 stores.
Norway
Rusta’s second largest segment based on net sales and number of stores. In financial year 2022/2023, Norway accounted for 21 per cent of Rusta’s net sales, across 44 stores.
Other markets
Rusta’s third segment, Other markets, comprises Finland and Germany as well as online sales through Rusta Online, currently available in Sweden and Finland. In financial year 2022/2023, Other markets together accounted for 20 per cent of Rusta’s net sales, across 40 stores in Finland, 8 stores in Germany and Rusta Online.