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Rusta in numbers

  • 10.2 BN SEK

    net sales (FY 2022/2023)

  • 202 stores

    in Sweden, Norway, Finland and Germany (Jul 2023)

  • 5.1 million

    members in Club Rusta (Jul 2023)


Our story

Rusta was born in 1979 by Bengt-Olov Forssell and Anders Forsgren, based on the idea to create a store where Swedish people could buy products for everyday life to the lowest price possible. In 1986, the first store opened in Gävle, Sweden.



At Rusta, we take our sustainability work very seriously. As a leading player in our industry, we want to be a role model in many areas. Sustainability is among the most important.