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Year-end Report 2023/2024

The year-end report 2023/2024 was published at 7:00 am CEST on Thursday June 13, 2024.

Presentation: 9.00 am CEST the same day.

Rusta in numbers

  • 11.1 BN SEK

    net sales (May 1 2023 – April 30 2024)

  • 212 stores

    in Sweden, Norway, Finland and Germany (April 2024)

  • 5.6 million

    members in Club Rusta (April 2024)


Our story

Rusta was born in 1979 by Bengt-Olov Forssell and Anders Forsgren, based on the idea to create a store where Swedish people could buy products for everyday life to the lowest price possible. In 1986, the first store opened in Gävle, Sweden.



At Rusta, we take our sustainability work very seriously. As a leading player in our industry, we want to be a role model in many areas. Sustainability is among the most important.