Rusta in numbers
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10.2 BN SEK
net sales (FY 2022/2023)
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202 stores
in Sweden, Norway, Finland and Germany (Jul 2023)
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5.1 million
members in Club Rusta (Jul 2023)

Our story
Rusta was born in 1979 by Bengt-Olov Forssell and Anders Forsgren, based on the idea to create a store where Swedish people could buy products for everyday life to the lowest price possible. In 1986, the first store opened in Gävle, Sweden.

Sustainability
At Rusta, we take our sustainability work very seriously. As a leading player in our industry, we want to be a role model in many areas. Sustainability is among the most important.