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Rusta – A leading player in the Nordic discount market

Rusta is a leading player in the Nordic variety hard discount market with more than 200 stores in Sweden, Norway, Finland and Germany. The store network is complemented by Rusta’s online sales channel, Rusta Online, in Sweden and Finland. Rusta offers a wide but curated assortment of home and leisure products, with good quality at low prices. Rusta has more than 4,000 employees and is headquartered in Upplands Väsby, Sweden. Rusta’s long-term vision is to become the leading and most trusted variety hard discount retailer in Europe.


Rusta's story

Rusta was founded in 1979 by Bengt-Olov Forssell and Anders Forsgren, based on the idea to create a store where Swedish people could buy everyday use products at the best possible prices. In 1986, the first store opened in Gävle, Sweden.


Our markets

Rusta’s business is divided into three segments: Sweden, Norway and Other markets.



At Rusta, we take our sustainability work very seriously. Rusta is committed to its long-term goal of being the most sustainable brand within our sector.

Rusta in numbers

  • 11.1 BN SEK

    net sales (May 1 2023 – April 30 2024)

  • 212 stores

    in Sweden, Norway, Finland and Germany (April 2024)

  • 5.6 million

    members in Club Rusta (April 2024)